Managed service providers (MSPs) have relied on traditional sales techniques, such as cold calls, door to door outreach, and creating sales teams from the ground up. This strategy is now beginning to fall short in the digital world. This strategy is obsolete and risky because of expensive costs, long periods of ramp-up, as well as short tenures of sales representatives. MSPs still spend a lot of money for outbound marketing with minimal return, while other B2B sectors prioritize marketing over sales.
It is true that relying solely on sales alone to create demand is the same as putting a wagon before the horse. Even the most successful salespeople are unable to succeed without a constant flow of potential customers. Pay-per-click marketing for MSPs is a more effective method to create leads looking for the services they offer.
What makes PPC for MSPs so effective?
PPC for MSPs gives a direct line to buyers looking for services such as managed IT support, cybersecurity or helpdesk outsourcing. PPC is more efficient than cold outreach due to the fact that it can identify the demand at the time of its occurrence.
MSPs who are able to execute the right campaigns can be found on the top search results, in targeted LinkedIn feeds or even in YouTube videos, which are viewed by medium and small businesses. This type of advertising isn’t just about visibility, but also creates leads that will likely to convert.
The ROI is also far more trackable than traditional sales methods. You don’t have to think about which calls are likely to lead to a sale. Instead, you’ll be able to discern which keywords and advertisements are generating the best results and also the cost per call.
Why Most campaigns fail when they don’t have the appropriate know-how
An effective PPC campaign requires more than merely boosting an existing Facebook status or choosing some Google Keywords. MSPs have a targeted segment of the population and to reach them effectively, they need industry-specific experience. That’s where a specialized MSP PPC agency makes all the difference.
The MSP agency that is qualified has the following knowledge:
Directly address business difficulties such as downtimes security risks, downtime, and poor support.
Make ad-hoc campaigns that align with MSP services and packages.
Create landing pages that convert your interest into real inquiries.
PPC campaigns lacking this level of details can quickly turn to be expensive tests. When guided properly PPC campaigns can become effective growth engines.
Marketing First, Sales Second: A Smarter Growth Path
It’s becoming more popular for marketers to hire a sales team first before investing in their marketing. More MSPs are realizing that demand generation should come first. When marketing is successful the sales team will be able to spend less time searching and spend more time closing.
PPC plays a crucial function to play in this respect. It allows founders and their teams to concentrate more on creating value instead of the pursuit of cold leads. It’s best to expand the sales team once there is a steady flow of inbound traffic.
This marketing-led growth model can help MSPs to grow faster while also allowing them to save time and spend more effectively. It also connects buyers online, wherever they are.
Final Thoughts
If your MSP has been relying on outdated sales-heavy methods, it’s time to step back and reassess. There’s a more durable and effective way to progress. It begins with reaching out to the people who are in search of solutions to their problems.
Pay-per-click advertising for MSPs isn’t just about getting clicks; it’s about getting clients. You can finally escape the unpredictable nature of cold outreach with the help from an MSP PPC or MSP advertising firm. Marketing is no longer a luxury, it’s an essential part of your business.